September 28, 2023


Be INvestment Confident

Amsterdam’s KeyWI raises money from Graduate Entrepreneur Fund for its AI-driven digital advertising assistant

Rotterdam-primarily based Graduate Entrepreneur Fund announced that it has invested an undisclosed volume in a pre-Seed round of funding in Amsterdam-centered KeyWI, a software package resource that gives insights into keywords to increase natural and organic look for website traffic.

From driving innovation to improving societal improvement, entrepreneurship is vital for numerous causes. And each yr, thousands of new improvements are launched from universities across Europe. 

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On the other hand, not numerous can change these innovations into industrial achievements And that’s partly simply because of the lack of financing and prospects. The Graduate Entrepreneur Fund aims to modify this.

About KeyWI’s electronic advertising assistant

Online marketing and advertising plays a crucial job in scaling a small business. It will help increase a website’s visibility as nicely as get extra visits. And this is where Lookup Engine Internet marketing can aid a small business expand organically.

Established in 2021 by Daan Vermunt, Donald Martens and Sam van Houten, KeyWI offers AI-based electronic marketing assistant tools for SMEs, globally. The startup promises to directly develop businesses by building content material and adverts, both natural and compensated visibility, in look for engines.

With KeyWI’s Search Engine Optimization (Search engine optimisation) device, a business enterprise can build content material specifically with ‘bite-sized’ weekly personalised duties and evaluate its effectiveness. The computer software can deal with any language and site by analysing search phrases and prospects in the nearby current market. 

Components these kinds of as interpretation of language or sector expertise are no more time a problem because KeyWI appears at neighborhood information resources, the enterprise promises.

After completing a activity, the software package proceeds to measure the success and informs businesses where they are increasing and the place they are not. KeyWI learns from these outcomes and is ready to create better jobs over time. 

In addition, the analytics part provides insight into the functionality of a web site wherein all the joined knowledge sources are proven in a person analytics dashboard. Also, end users usually have accessibility to historic information to current much better success.

At the moment, the company’s device is being made use of by a lot more than 35+ electronic internet marketing agencies. It presents them with facts-driven insights to optimise their research motor visibility and even further boost the electronic assistant.‍‍

About Graduate Entrepreneur Fund

Graduate Entrepreneur is an initiative of a group of influential and merited alumni of Erasmus University Rotterdam, Erasmus MC, and the Delft University of Technologies. The initiative was declared on April 8, 2021.

The fund is led by the Fund Administration Crew, consisting of Auke van den Hout, Angela Pellaupessy, Ludolf Stavenga, and Nienke Roef, who work collectively with a pupil group from Delft and Rotterdam. Moreover funding, the alumni supply coaching and accessibility to an considerable community.

The Graduate Entrepreneur Fund focuses on investments in firms that develop technologies that the universities of Delft and Rotterdam are known for, such as medtech, logistics, and Synthetic Intelligence (AI). The Fund’s financial commitment prerequisite is that at the very least one of the founders will have to have analyzed or labored at the Delft College of Technological innovation, the Erasmus MC or the Erasmus University Rotterdam.

In accordance to a statement by Graduate Entrepreneur, “The crew of KeyWI has shown the prospective of their item by attracting a developing number of consumers although also improving the good quality of their insights. With the concentrate on the simplicity of use of the AI assistant, we feel a whole lot of firms can gain from the insights KeyWI supplies to raise sales.”

Graduate Entrepreneur invests in the earliest period with tickets starting at €50K. For these investments, the Fund works alongside one another with a unique pupil staff that scouts these startups. At the Seed and Sequence A stage, the fund invests tickets up to €2M, which is managed by its Fund Management Group.

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