September 29, 2023


Be INvestment Confident

Australia’s sport tech sector worth AUS$4.25bn, states report

  • ASTN finds that sports activities tech business creation has grown by 11.8% for each annum in the earlier 10 years
  • 90% of businesses headquartered in Victoria, New South Wales and Queensland
  • AI, Web 3. and metaverse between leading rising developments presenting new alternatives

Australia’s sports activities technologies sector is now really worth AUS$4.25 billion (US$2.78 billion), putting it equal in worth with the country’s monetary know-how sector, in accordance to a review by the Australian Sports Systems Community (ASTN).

The ‘Sports Innovation Report for 2023’ uncovered 758 organizations that make up Australia’s sports tech ecosystem, which employs 13,438 people today, and found that corporation development in the sector has developed by 11.8 for each cent per annum in the earlier 10 several years.

The report recognized 115 organizations as ‘industry leaders’, which include 2XU, SWEAT, VULY and PTP, which alongside one another created all around 87 for each cent of the full sector profits.

The ASTN discovered 10 main themes offering strategic alternatives for the market, which include environmental, social and governance (ESG) and sensible attire, which have accelerated electronic transformation throughout leagues, groups and federations globally in current several years.

The report also observed a promptly developing athletics tech ‘cluster’ together Australia’s jap seaboard, with 90 per cent of businesses headquartered in Victoria, New South Wales and Queensland. Victoria proceeds to direct the way as the spine of Australia’s sports tech sector, with 41 for each cent of these firms centered in the point out. Having said that, the ASTN said there remained lots of possibility for other states to make their mark in the sports tech sector in advance of the Brisbane 2032 Olympic and Paralympic Video games.

Other important conclusions in the report contain a decrease in merger and acquisition (M&A) and funds boosting pursuits in the 2023 financial 12 months when compared to 2022. This is thanks to the substantial tightening of entry to investment decision cash, pushed by increasing desire prices and inflationary pressures. M&A exercise has slowed to around AUS$500 million (US$327 million) in 2023, in comparison to far more than AUS$1 billion (US$654 million) past 12 months, in accordance to the ASTN.

The mass participation and energetic living industry is dominating the sporting activities tech sector, with the ASTN noting the the vast majority of companies (56 for each cent) provide their products and answers to this space, adopted by the small business of activity and enjoyment market place (46 for every cent) and qualified and elite activity (14 for each cent).

The report included that the bulk of companies (66 per cent) create their solutions using information and facts and interaction technologies (ICT), followed by state-of-the-art resources (23 for every cent) to create their goods.

In phrases of rising athletics tech traits, the ASTN shown synthetic intelligence (AI), active living, physical fitness and wellness, Website 3., the metaverse, gaming and blockchain, virtual sports of tomorrow, and intelligent apparel, equipment and wearables as their major picks for presenting new chances. The report also determined ESG, sports electronic ethics, privacy and security, females in sporting activities tech, financial commitment and enterprise money, and world trade and company matching.

On the lookout in advance, the ASTN predicts Australia’s athletics tech sector will continue on its upward trajectory and take pleasure in sustained advancement with a new wave of systems rising in preparing for Brisbane 2032. This is anticipated to be mirrored internationally, with the world sports tech marketplace, which was believed to be value US$22.9 billion in 2022, set to grow by 13.8 per cent each year to more than US$41.8 billion by 2027.

“Rapid advancement in sporting activities tech is reshaping the sports activities field as we know it and unlocking new profits streams,” mentioned Dr Martin Schlegel, chair of the ASTN.

“Australia’s sports activities tech sector has proved it has now moved out of its nascent phase as it goes head-to-head with Australia’s booming fintech sector. Australia continues to prove that it is 1 of the world’s leaders and extensive-time period pioneers in athletics know-how and innovation.

“The sector has exceeded all anticipations in this year’s report as the sector surpasses AUS$4 billion in profits.”