December 2, 2023


Be INvestment Confident

New music alumna finds early achievements in electronic advertising and marketing occupation

Nekich arrived to Penn Point out in 2017 from Allentown to main in musical efficiency with a emphasis on opera, but as the demanding mother nature of the application minimal her ability to pursue other pursuits, she realized it was time for a change.

“At the time, I was also mastering about the tunes market and the business enterprise aspect of points, which led me to change my key and concentration additional on doing work behind the scenes on the tech element and admirer portion of it all,” Nekich reported.

The shift was a natural one particular for Nekich, who freelanced in large college as a social media supervisor for several bands and artists, which includes the Aces and Hayley Kiyoko. Her working experience inside amusement marketing ongoing at Penn Condition, but in 2019 she understood she needed to increase to her ability established to make it in the songs sector.

“That’s when I took the internship opportunity in the Faculty of Arts and Architecture,” Nekich reported. “It allowed me to keep within the college and remain related to my audio roots, but it also authorized me to run social media accounts for the School of Theatre and the School of Audio, which designed me see it by way of a diverse lens.”

The internship also furnished her with the option to virtually see the arts via a distinct lens by discovering her appreciate of pictures. Attending new music and theatrical performances honed her abilities as an arts photographer and in Might, Nekich photographed a New York concert by Phoebe Bridgers, who retweeted her operate.

“I was blown away,” Nekich claimed. “The shoot was at a stadium and mainly because of my training I was in a position to do the job in that natural environment and it didn’t seem way too major for me.”

During her internship, the COVID-19 pandemic restricted in-man or woman events. To preserve a innovative outlet, Nekich and her friends formulated a podcast in the School of Theatre that ran for 1 semester and targeted on how students in the arts had been navigating the pandemic.

“It was a great blend, and the internship was what I was seeking for the overall time,” Nekich mentioned. “The techniques I acquired I use just about every working day and it was a profession-modifying encounter.”

In 2019, Nekich also joined SPA, a college student-operate club that brings large- and modest-scale leisure to the College and collaborates on the Movin’ On Competition each spring. There, Nekich reported she found “her persons.”

“I found not only my most effective buddies, but a way to find out palms-on about the business,” Nekich mentioned. “Whether it was doing work social media, using photos, deciding on the artists and working with them day of demonstrate, even setting up the phase, it was incredible and it was a little something that not a large amount of people today in the tunes field got to experience in higher education.”

Armed with knowledge, a ability set and willpower, Nekich flew to London, England, soon after graduation in 2021 to do the job with the singer Newborn Queen, but due to the fact she didn’t acquire a whole-time task provide from the artist, she moved again to Allentown to regroup.

“I hit the pavement and I just considered, ‘I’m heading to locate a work and transfer to New York and do anything I can to make it transpire,’” Nekich mentioned.

By way of networking on a “Women in the Industry” Facebook group, Nekich was contacted by Aimee Berger, Penn Point out alumna and founder of Aimsley Administration, a full-provider talent administration company. The two made a link and Nekich was employed as the firm’s creative manager.

Nekich also utilized to Key Wave and as a result of Berger, she was related with Rob Dippold, chief digital tactic officer and Penn Condition alumnus. Nekich landed the occupation and hit the ground operating.

“None of this would have been achievable with out my internship practical experience and time with SPA,” Nekich reported. “At Penn Point out there are so quite a few possibilities, but you have to go seeking for them. Be a part of a club, go and attempt a thing that you are passionate about, and you will come across that Penn Condition is what you make of it.”