September 29, 2023


Be INvestment Confident

ScanmarQED, a major service provider of promoting insights and analytics answers, has obtained Roivenue, a cloud-based advertising and marketing attribution and digital information integration platform.

HOUTEN, Netherlands, Dec. 1, 2022 /PRNewswire/ — The acquisition will more reinforce ScanmarQED’s posture as a just one-prevent provider of promoting analytics alternatives in Europe and NorthAmerica.

Roivenue’s AI-primarily based technologies will enhance ScanmarQED’s current advertising and marketing blend modeling capabilities. The mixed firm, operating from workplaces in the Netherlands, the United kingdom, the US and Czech Republic, delivers the most extensive set of internet marketing details and investigation instruments readily available in the current market today.

Marcel van der Kooi, CEO of ScanmarQED team firms prospects the new group together with Han Meijer, Team Director and Main Tactic Officer.

Speaking of the acquisition, Marcel Van der Kooi remarks:
The acquisition is aspect of ScanmarQED’s approach to deepen its product presenting, permitting us to continue our mission of supplying the most in depth and actionable internet marketing insights to our customers.”

Pavel Sima, CEO of Roivenue remarks:
Our mission has usually been to increase on the internet marketers’ abilities with our electronic info and AI-aided multi contact alternative so they can optimize on the internet advertising and marketing budgets in a way that was not earlier achievable. We are thrilled to have uncovered a partner with a good place among the best European and US makes with whom we can speed up the course of action.”

Han Meijer, Main Approach Officer of ScanmarQED additional:
“This acquisition is an crucial stage in the course of action of creating one of the premier unified promoting measurement and digital facts platform suppliers above the up coming handful of several years. Along with our associate, Satisfaction Cash, we are absolutely committed to supporting this mission.”

About ScanmarQED
ScanmarQED is a foremost service provider of advertising insights & analytics alternatives to watch profits, model wellness and advertising and marketing performance. ScanmarQED expert services an remarkable customer foundation consisting of major tier global shoppers throughout a wide range of industries, such as Retail, Healthcare, Meals & Drinks, Tech, Media & Consumer Exploration.

About Roivenue
Roivenue is an award-winning Prague based mostly firm offering a Facts Analytics and Finances Optimization software program suite. Launched in 2015, Roivenue grew into a world wide Top rated 10 Multi-touch attribution service provider with a portfolio of 70 customers like the likes of Vodafone and AXA.

About Pride Capital Companions
With around 20 yrs of working experience in the Computer software and IT market, Pride Money Companions aims to guide Application and IT firms by means of their next phase of growth by offering adaptable capital options and strategic suggestions.


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Source ScanmarQED